SO21 Cultural and natural heritage
Tourismusverband Region Oberwart
ERDF co-financing:€ 1 584 509,83
Total budget:€ 1 864 129,23
Timeline:01/2017 – 12/2019
Írottkő Natúrparkért Egyesület
Kőszeg Város Önkormányzata
Wiener Alpen in Niederösterreich Tourismus GmbH
Csepreg Város Önkormányzata
Bozsok Községi Önkormányzat
Lukácsháza Község Önkormányzata
Cák Község Önkormányzata
Kőszegdoroszló Község Önkormányzata
Alpannonia is a cross-border alpin and panorama hiking trail which binds the Eastern-Alps with the Pannonian-plain. In the programming period 2007-2013 a successful ETC project was implemented related to this issue. Unified board- and sign-system, start-gates with overview map were established, besides that at some points of the trail ecotouristic infrastructure was expanded in order to enhance attractiveness. Touristic service providers along the trail were also involved in the project. As a result of these developments hikers and nature-lovers could “sense” this unique offer in Europe but its national and international publicity was really low. The main goal of the project alpannonia plus is optimizing and expanding the hiking trail based on common conception, creating a long-term actuation strategy to the whole hiking-destination, quality assurance of the trails and qualification of touristic service providers by common created criteria in favour of sustainable green tourism. Improvement of touristic products and services will be implemented by providers and experts with mutual know-how-transfer and intensive cooperation. Hiking guides will have specialized education. New communication platforms will be established in order to help with standing the competition on the international market of ecotourism. In some settlements infrastructural developments will be carried out to satisfy the basic needs of hikers and to make the trail more attractive. On the operative level of the project settlements, touristic service providers and nature parks will benefit. The number of locals, day-visitors and long-trail hikers who resort to new attractions and resting places will increase. Innovative products (hiking all year, hiking & health, winter hiking) their promotion and merchandizing will insure economic growth in the project area. Through all of these the number of visitors and overnights will sustainably increase so the regional providers will economically benefit.
Regionalmanagement Burgenland GmbH
ERDF co-financing:€ 2 330 555,50
Total budget:€ 2 741 830,00
Timeline:05/2016 - 04/2020
Fertő-Hanság Nemzeti Park Igazgatóság
Nationalpark Neusiedler See – Seewinkel
Őrségi Nemzeti Park Igazgatóság
Balaton-felvidéki Nemzeti Park Igazgatóság
Austria’s and Hungary’s joint natural heritage in the West Pannonian area is characterized by a diversity that is unique in Europe, moreover it can be experienced throughout the year due to the special topography and climate of the region – a repository of opportunities the cross-border aspects of which have only been partly made use of so far.The main goals of the project are therefore: the coordinated use of natural and cultural heritage, through developing the network of West Pannonian nature and national parks established in 2008, that have been keeping close contact with the key actors of regional development, and the development and optimization of sustainable, cross-border, accessible (barrier-free) nature-tourism offers.
Further important aims of the project are the common quantitative and qualitative development of visitor programs in the nature and national parks; the mutual definition of nature tourism; the perfection of opportunities that establish nature experience, and serve environmental education, and awareness-raising purposes; developing the activities and infrastructure that allow nature experience to be accessible to people with special needs; furthermore increasing the involvement of tourism organizations in an effort to prolong the nature tourism seasons.
The project partners evaluate the specific demands for the development of nature tourism services on both sides of the border in an effort to determine a joint approach and joint marketing strategy for the future positioning and design of these services. Tourism strategies in both countries resp. areas underline the importance of intact nature for their marketing – the acceptance to communicate new nature experience programs is therefore quite high. This establishes a cooperation that is not only cross-border but cross-sectoral (nature protection - tourism - education) in its nature that all professional fields of the border region can benefit from similarly.
Naturpark in der Weinidylle
ERDF co-financing:€ 836 381,63
Total budget:€ 983 978,41
Timeline:01/2018 – 12/2020
Vasi Hegyhát - Rábamente Közhasznú Turisztikai Egyesület
The border region Burgenland/West-Hungary has a versatile natural and cultural heritage, which attracts more and more international visitors.
A specific feature of the project region are the various "Kellerstöckl" (wine cellars), which are often idyllically located in the hilly landscape. In Austria in the communities of the "Weinidylle" and on Hungarian side in eg. Vasi Hegyhát there are more than 1 000 of these buildings, but hardly any of them are nowadays used for their actual profession. Many of these "Kellerstöckl" are quite interesting as far as architecture is concerned and are an important factor for the touristic USP of that region. Actually only very few of these historic wine cellars are used for tourism purposes and are rent as "Kellerstöckl-apartments" in these days. There`s an increasing demand of these special offers, but we can see that the missing professional guidance (a central online booking-platform, guest check-in, visitor-support, central offers) simply doesn't fit the needs of our modern age.
Furthermore, there's the necessity to connect the touristic offers of the project region in a more effective way, to fit the requirements of the visitors more efficiently and to take part in the development of a cross-border wine-adventure-region. So, more international visitors shall be attracted by joint preparation of the natural and cultural heritage and development of cross-border touristic offers for potential customers. That should lead to more overnight-stays in the project-region. Altogether, all relevant offers and activities (as far as tourism is concerned) of the region Burgenland/West-Hungary shall be concentrated and displayed to the public as a whole wine region expirience. So, the project contributes to the protection of the cultural value.