Event summary - Digital marketing training, Győr

Marcell Tóth, entrepreneur and marketing specialist, shared his knowledge of the key digital marketing issues with participants.

By the end of the workshop, participants had learned the most important trends, had a look at the theoretical basics of Google Ads and Facebook Ads, as well as the most important EU resources on the topic.

Topics of particular interest:

• Online marketing introduction

• User behavior in the digital world

• Digital marketing tools and channels: Google Ads, Facebook Ads, Instagram, Opinion Marketing, YouTube, etc.

• Steps in building online marketing, planning and strategic preparation

• Group assignments

• Measurability, Data Analysis - Google Analytics, Hotjar

• Demo - analyze live advertising accounts

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